Creating Brand Atmosphere.

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Focus E-mobility: Crunch time for the bicycle market


With the trend towards E-mobility the market shift in the cycling industry will not be stoppable. In our issues paper "Crunch time for the bicycle market" we have a look on the effects on brand and design. There are four major developments that the industry should keep its eye on. From the end of classical bicycle design to new players that are conquering the market.