In branding and recruiting, employer branding has been the buzzword of the past years. But the focus on the important things was lost: Convincing applicants and employees without empty promises, hollow messages or embarrassing image videos.
Today, the quality of the relationship with the target groups is crucial. Thus, identification and authenticity as well as interaction, empathy and inventiveness gain relevance.
It is time to imagine employer branding as a service. We will show you how this works in the new edition of our paper "Identification instead of communication". Additionally, we developed a hands-on section where you can create and be active, either alone or with your colleagues. Have fun!